My Story
In baseball terms, I’m what they refer to as utility player. In a slightly more candid terms, I design cool shit. There’s nothing more rewarding than bringing a brand to life — whether it’s doodling ideas on my iPad, obsessing over guideline books, or making sure the final design rollout is as smooth as a fresh jar of peanut butter.
Over the years, I’ve been lucky enough to work on some incredible projects with insanely talented people who’ve helped shape my career (and made me look way cooler in the process). Some of my more brag-worthy collaborations include Hard Rock, Oracle Red Bull Racing, Indian River State College, FX’s Reservation Dogs and John Wick: Chapter 4.

 Think to yourself: I’m just here to create.
 ― Rick Rubin, The Creative Act: A Way of Being
My design process is all about turning ideas into visuals that actually mean something. I start with bold words, big ambitions, and a few wild ideas, then shape them into designs that tell a story. Every element I create has a purpose — because good design isn’t just pretty, it should PACK A PUNCH!


Contact Me
arecesalejandro@gmail.com