MLB Hispanic Heritage Month
Baseball is more than a sport in Latin America—it’s a cultural heartbeat, a shared language passed down in backyards, sandlots, and bustling city streets. It’s woven into family traditions, neighborhood pride, and national identity, shaping heroes whose stories echo far beyond the diamond. By adopting Hispanic team names for Hispanic Heritage Month, Major League Baseball can honor this profound connection and celebrate the vibrant passion that has fueled the game for generations. This initiative becomes more than a visual change; it becomes a living tribute to the people and communities who have infused baseball with unmatched energy & spirit.
In 2016, MLB’s Ponle Acento and Somos MLB campaigns opened the door to a bold cultural shift—one that acknowledged and elevated the immeasurable impact of Latino players on the league’s history. Building on that foundation, this concept invites every club to honor those trailblazers with a powerful, visible expression of unity and appreciation. By transforming each team’s identity into its Hispanic counterpart, MLB reinforces its commitment to celebrating diversity while inspiring a new era of connection, pride, and recognition.
inspiration
Inspired by this rich heritage and propelled by a shared vision of inclusivity, this concept builds upon the momentum of the Ponle Acento and Somos MLB campaigns with renewed creative force. By crafting a distinctive new logo and designing bespoke Hispanic-themed jerseys for every MLB club, each uniform becomes a canvas celebrating the language, colors, and stories that define Latin culture. These designs would stand as vibrant symbols of unity—inviting players and fans alike to step into a shared narrative of pride and representation. Ultimately, this initiative honors the indelible legacy of Latin American baseball heroes while forging a deeper, more meaningful connection across the entire league.
