Stag & Stone Steakhouse
Stag & Stone Steakhouse is a fictional steakhouse that began in the heart of Aberdeen, Scotland, a region renowned for its lush pastures and world-class Angus cattle. Established by a family of passionate butchers and restaurateurs, the steakhouse was born out of a commitment to celebrating the finest beef Scotland has to offer. Its name, inspired by the majestic stags roaming the Scottish Highlands and the enduring strength of the granite stones for which Aberdeen is famous, reflects its roots in tradition and quality. Over the years, Stag & Stone became a local institution, blending rustic charm with modern sophistication to create an unforgettable dining experience.

Now, the legacy of Stag & Stone is crossing the Atlantic, with its first American location in Chicago, Illinois. The steakhouse will import its signature cuts of Angus beef directly from Aberdeen, ensuring an authentic taste that embodies its Scottish heritage. Nestled in the bustling heart of Chicago, the new location promises to bring the same dedication to quality, flavor & atmosphere that made it a standout in Scotland. With its rich history and commitment to excellence, Stag & Stone is set to redefine upscale dining in the Windy City.
BRAND BACKSTORY
The logo is a timeless and sophisticated design that reflects the brand’s commitment to quality and heritage. The logo’s three-tone color palette—moss green, eggshell white, and mustard gold yellow—creates a harmonious and upscale visual identity. The green evokes the lush landscapes of Scotland, while the mustard gold introduces a subtle warmth and richness. Together, the colors establish a refined yet approachable aesthetic. The logo's text is the centerpiece, featuring the steakhouse name in a customized version of the Mixta Pro Family. This bespoke typography retains the font’s clean, modern lines while adding slight customizations to enhance its elegance and distinctiveness.
The boldness of the primary text in moss green is balanced by the smaller "Steakhouse" text below, set in mustard gold to provide contrast and refinement. This minimalist approach, with its focus on typography and color, exudes confidence and sophistication. It reflects the steakhouse’s dedication to creating a premium dining experience while honoring its Scottish roots. The logo’s simplicity and balance make it both versatile and memorable, embodying the essence of Stag & Stone Steakhouse.
OUTCOME
The Stag & Stone is built on a foundation of heritage, sophistication, and authenticity, seamlessly blending Scottish tradition with modern refinement. Its visual identity is anchored by a customized Mixta Pro typeface, which balances contemporary elegance with a timeless, bold presence. The three-tone color palette—creates a harmonious and upscale aesthetic, evoking the lush Scottish landscapes, rich culinary heritage, and natural warmth of fine dining. Every design element is carefully curated to reflect the steakhouse’s commitment to quality, creating a brand that feels both established and innovative.
Beyond its visual elements, Stag & Stone embraces a brand philosophy centered on excellence and authenticity. From its Aberdeen-sourced Angus beef to its carefully designed interiors, the steakhouse delivers an experience that is both elevated and welcoming. The name itself embodies strength and tradition, with "Stag" symbolizing nobility and "Stone" representing resilience, mirroring the values upheld in its cuisine and service. Through a combination of rich storytelling, refined aesthetics, and an unwavering dedication to quality, Stag & Stone Steakhouse positions itself as a leader in high-end dining, offering guests a taste of Scotland with every bite.