Texas Longhorns: Branding Identity
The Texas Longhorns football program, established in 1893, boasts one of the most storied traditions in college football. Representing the University of Texas at Austin, the team is renowned for its fierce competitiveness, marked by numerous championship seasons and iconic rivalries. With Darrell K Royal at the helm in the mid-20th century, the Longhorns reached unprecedented heights, including three national championships in 1963, 1969, and 1970. The team’s vibrant history has made it a pillar of college football, reflecting both Texas pride and an enduring spirit of excellence.
Over the years, the Longhorns have produced a remarkable number of NFL stars and Heisman Trophy contenders, including the legendary Earl Campbell and Ricky Williams. Known for their powerful running game and hard-hitting defense, the Longhorns embody a style that is both tough and entertaining. In 2005, Texas captured national attention with a thrilling victory over USC in the Rose Bowl, a game widely regarded as one of the greatest in college football history. This spirit of competition and success has made the Longhorns synonymous with college football royalty.
The Longhorns’ traditions extend beyond the field, with the Hook ’em Horns hand gesture, “Texas Fight” song, and the Longhorn mascot, Bevo, adding unique flair to every game. Their burnt orange and white color scheme is instantly recognizable and reflects the program’s fierce individuality and pride. As a symbol of Texas heritage, the Longhorns have maintained a strong cultural presence within the state and across the nation. Their legacy, rich in tradition and achievements, remains a compelling draw for fans and players alike, fueling a vibrant brand rooted in the values of Texas.
TEAM BRANDING
The new Texas Longhorns logos present a refreshed take on a legendary brand, featuring a brighter, more vibrant orange that brings energy and boldness to the program. This updated orange color, paired with a modern eggshell accent, creates a dynamic, approachable palette that reflects the spirit of Texas pride and youthful intensity. The revised color scheme ensures that the Longhorns stand out on and off the field, while the addition of eggshell—already popular with Texas basketball—connects the athletics programs with a cohesive look. The color update maintains respect for tradition while introducing a vibrant twist that symbolizes progress and modernity. With this palette, Texas signals a bold new era while staying true to its roots.
The new Texas Longhorns logos present a refreshed take on a legendary brand, featuring a brighter, more vibrant orange that brings energy and boldness to the program. This updated orange color, paired with a modern eggshell accent, creates a dynamic, approachable palette that reflects the spirit of Texas pride and youthful intensity. The revised color scheme ensures that the Longhorns stand out on and off the field, while the addition of eggshell—already popular with Texas basketball—connects the athletics programs with a cohesive look. The color update maintains respect for tradition while introducing a vibrant twist that symbolizes progress and modernity. With this palette, Texas signals a bold new era while staying true to its roots.
In addition to the refreshed colors, a new TEXAS monogram has been cleverly incorporated into the silhouette of the state of Texas, creating an instantly recognizable emblem that combines heritage with a fresh design twist. The return of the classic “Hook ’Em” logo nods to the program's storied past, reconnecting fans with an iconic emblem of Longhorn spirit. Similarly, the reimagined original illustration of Bevo brings a touch of nostalgia while visually representing the strength and pride of Texas. These logos combine to offer a versatile, forward-looking identity for the Texas Longhorns, bridging generations of fans with a modernized sense of tradition. This branding evolution captures the essence of Texas pride in an innovative way, ensuring the Longhorns' visual identity is as iconic as the program itself.
The new Texas Longhorns font is a custom adaptation of the Vectrex typeface, tailored to reflect the boldness and strength of Texas football. Its clean, angular lines bring a modern edge that complements the fresh look of the team’s branding, exuding confidence and athleticism. To honor tradition, an alternate wordmark in the classic script font has been reintroduced, serving as a nostalgic nod to past eras of Texas football. This dual-type approach allows for versatile applications, balancing contemporary flair with a connection to the Longhorns' history. Together, these fonts create a dynamic typographic identity that unites Texas pride with modern design sophistication.
TEAM UNIFORMS
The updated Texas Longhorns home and away uniforms retain their iconic, timeless look while incorporating subtle enhancements for a modern edge. The home uniform still features the new and more vibrant orange jersey, while the away uniform showcases the classic white jersey; both paired with classic white pants. Both uniforms now utilize the custom Vectrex typeface for player numbers and names, adding a bold, angular style that emphasizes the team’s strength and modernity. Small but impactful details that tie into to the new branding palette and a sleek monogram of "TEXAS" in the state silhouette on the collar. These updates honor the heritage of Longhorn football while ensuring the uniforms reflect the forward-thinking energy of the program.
The updated Texas Longhorns home and away uniforms retain their iconic, timeless look while incorporating subtle enhancements for a modern edge. The home uniform still features the new and more vibrant orange jersey, while the away uniform showcases the classic white jersey; both paired with classic white pants. Both uniforms now utilize the custom Vectrex typeface for player numbers and names, adding a bold, angular style that emphasizes the team’s strength and modernity. Small but impactful details that tie into to the new branding palette and a sleek monogram of "TEXAS" in the state silhouette on the collar. These updates honor the heritage of Longhorn football while ensuring the uniforms reflect the forward-thinking energy of the program.
A new addition to the Longhorns' wardrobe is the highly anticipated blackout uniform, set to debut during one prime-time night game each season. This striking ensemble features all-black jerseys and pants with vibrant orange numbers and accents rendered in the Vectrex typeface, creating a commanding, high-energy look under the stadium lights. The helmet is a glossy black with a bold orange Longhorn logo, while subtle eggshell details tie the design to the broader branding. The blackout uniform is both intimidating and stylish, reflecting the team's unity and confidence for marquee matchups. With its dramatic flair, the blackout look creates a powerful statement, ensuring Texas shines in the spotlight.
